Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing. Every business needs digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include: 1. Affordability Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. 2. Flexibility There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time. 3. Expansion Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales. DIGITAL INSPIRON PROVIDING SERVICES IN DIGITAL MARKETING • Social Media Marketing • Search Engine Optimization • Content & Email Marketing • Google, Facebook & Instagram Ads Management

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